SIAL 2012 Home chef

For the fifth edition of Food Design at the SIAL Food Show, students from ESAD Reims drew on their vision as budding artists to think up prototypes for products on the theme of “Home Chef”. XTC World Innovation consultants have identified an underlying trend that home cooking is influenced by celebrity chefs, the new gurus, and ESAD students were inspired to consider the relationship between the general public, food and cookery.

Led by : Marc Brétillot et Frédérique Bastien

Partner: SIAL