DeSIGN me a beef breed

In order to celebrate the 20th anniversary of the "Beef Breeds of France" gastronomical competition, the bovine profession asked culinary design students, under the watchful eye of Marc Brétillot, to carry out work on the beef breed sector in line with a simple request: "Design me a beef breed".

“As already demanding consumers and future players in this world that is changing at an increasingly fast pace, students have a valuable point of view. Small, expressive “brushstrokes” give us a picture of young people’s dreams, concerns and directions on the threshold of active life. Each with his or her own sensitivity and food culture works out a particular approach. The diversity of breeds echoes well for the future.” Marc Brétillot.